品牌故事 BRAND STORY

Brand Story

Based in Taipei, designer Hans Hsu began his career in fashion, working as a fashion editorial assistant, stylist, and accessories designer. Through years of working with artists and fashion media, he developed his own perspective on style and design.

In 2010, he founded HANSHSU, extending his creative work from fashion and accessories into jewelry and turning his experience in fashion and styling into wearable designs.

The brand combines contemporary elements with a touch of rock ’n’ roll. HANSHSU does not define its pieces by gender or occasion, making them easy to wear and style in everyday life, from casual outfits to more formal occasions.

Quality and attention to detail have always been an important part of HANSHSU. Jewelry-level setting techniques are applied to each piece, with careful attention given to the materials, structure, and setting details throughout the process.

From fashion to accessories and jewelry, HANSHSU continues to create what Hans Hsu likes, while giving everyone the freedom to find a style of their own.